Convenience Trade and Independents

Consumed by 98.4% of the total UK population, it’s no surprise that cheese is one of Britain’s favourite foods with sales worth almost £2.4 billion a year. Its versatility makes it perfect for a number of eating occasions, from sandwich fillings and cooking ingredients, to a quick nutritious snack that can be eaten on the go.

Your customers may be popping in for some top-up shopping, looking for an ingredient for their evening family meal, a sandwich filling for their own or their children’s lunchboxes or a quick snack that they can eat on the go.

It is important to stock the right range of cheese products and display them correctly, but with so many cheese products available on the market, where do you start? What products are your consumers buying and how should you correctly merchandise your range in order to maximise sales?

We have put together some range and merchandising tips for you. By following these guidelines you can ensure your fixture will appeal to your customers and give you the highest sales possible. We have also devised some sample planograms for you to use when selecting the range for your store.