Discover Mini Babybel® - real cheese, only smaller.
Fun to eat, fun to open! Just pull the tab to reveal the most delicious little cheese on the planet. Naturally rich in calcium, Mini Babybel® is packed with goodness and loved by kids and adults alike.
The perfect lunchbox filler or on-the-go snack, its neat red wax packaging makes it super-convenient
Product range
- Mini Babybel® Original
- Mini Babybel® Light
- Mini Babybel® Cheddar Variety
- Mini Babybel® Cheddar Light variety
- Mini Babybel® Goats Variety
- Mini Babybel® Emmental Variety
Babybel® stands for a whole host of cheeses to bite into!
The Mini Babybel® family just keeps on growing... 79 years, six delicious cheeses
- 1931 – Babybel is first created in France by Leon Bel
- 1952 - Officially launches to the French public [after being awarded national distribution rights]
- 1977 - Launch of Mini Babybel in France, the smaller version of the cheese that’s best known today
- 1981 – UK launch of Mini Babybel®
- 1991 - Mini Babybel® Light joins the family: all the great taste of Mini Babybel® in a lighter, half-fat version
- Mini Babybel® introduces a variety of new recipes in the UK including: Mini Babybel® Light in 1990, Mini Babybel® Cheddar Variety in 2000, Mini Babybel® Cheddar Light and Goat in 2005 and the latest Mini Babybel® Emmental in 2007.
- Every year, we make over a billion Mini Babybels®. Put them in a line and they'd stretch right around the coastline of mainland Britain – just over twice.
The birth of Mini Babybel®
Every year, over a billion Mini Babybels® are unzipped, eaten and enjoyed. Launched in France in 1977, causing a sensation in the cheese market, Mini Babybel’s® irresistible fun size meant it could be enjoyed any time. Perfect for any occasion, it became seen as a true pioneer, launching a brand new market for mini-cheeses. Produced in the small French town of Evron, around 30 miles North West of Le Mans, it quickly expanded to international markets and arrived in the UK in 1981. Today, Mini Babybel® is consumed all over the world; with nearly 75 per cent of all Mini Babybel® cheeses sold outside of France. In 2009 Mini Babybel® was voted a ‘Superbrand’ by the Superbrand Expert and Consumer Panel, demonstrating the UK’s true love of the cheese.
Mini Babybel® today
Today Mini Babybel® is the UK’s best-selling branded mini cheese portion - and its impact goes way beyond the lunchbox. With its distinctive red wax wrapper, five times in a row Mini Babybel® has been a’ National Partner’ of ‘Red Nose Day’, raising over £300,000 for projects throughout the UK and in Africa.
For more information about the world of Mini Babybel® and to discover how real cheese is made visit: www.minibabybel.co.uk
*Nielsen Value Sales (£m) Total Market w/e 28th November 2009
