Discover The Laughing Cow®
2300 portions of The Laughing Cow are gulped down every 20 seconds! It's the most famous cheese spread in the world and it's easy to see why. Convenient and fun, The Laughing Cow has a superbly smooth, creamy taste... and is made with laughter!
- The Laughing Cow:
- Light - 25 calories
- Extra Light - only 2% fat
- Cheez Dippers
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The birth of The Laughing Cow
The Laughing Cow or "La vache qui rit" as it is known in its French home of origin, was first developed in the early 1900's by company founder Leon Bel. At that time, the Laughing Cow was revolutionary. Not only was it the first processed cheese to be packaged in individual, and now iconic serving size wedges, but the secret blending technique and state-of-the-art packaging technology foil wrap developed by Bel preserved the cheese so it stayed fresher for longer. Today its recipe still remains a closely guarded secret.
The design icon
The red and jovial cow icon was originally drawn by founder Bel himself, but in 1924 was edited by his friend, the famous illustrator Benjamin Rabier to the recognisable image today. The Laughing Cow is now almost always depicted as a red and smiling cow wearing earrings that resemble the product’s round packaging; and has inspired famous pop art artists such as Damien Hirst and Andy Warhol.
The world phenomenon
Today The Laughing Cow is the UK's most popular cheese triangle and is loved in over 120 countries worldwide across the five continents.
Ten million servings of The Laughing Cow are enjoyed every day. If you stacked up all the triangles, it would reach the same height as 500 Eiffel Towers!
The Laughing Cow brand is translated into over a dozen languages just to make sure everybody knows who our hero is.
Its excellent conservation properties and highly practical individual portions are two of the major reasons—in addition to its creamy flavor—why the brand has been so successful internationally.To address specific regional dietary requirements including Halaal and nutritional deficiencies such as vitamin D and calcium, variations have also been made to meet regional expectations and diets of consumers worldwide.