Discover The Laughing Cow®Discover The Laughing Cow

Every day ten million servings of The Laughing Cow® are enjoyed all over the world. It's one of the best loved cheeses and it's easy to see why. It is convenient and fun, with a superbly smooth, creamy taste.

The Laughing Cow
 

The Laughing Cow Range


Product Range

  • Original
  • Light - 7% fat
  • Extra Light - only 3% fat
  • Deli-Light with Blue Cheese and Deli-Light with Onion 140g
  • Cheez Dippers®

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The birth of The Laughing Cow®

The Laughing Cow® or “La vache qui rit” as it is known in its French home of origin, was first developed in the early 1900’s by company founder Leon Bel. At that time, the Laughing Cow® was revolutionary. Not only was it the first processed cheese to be packaged in individual, and now iconic serving size wedges, but the secret blending technique and state-of-the-art packaging technology foil wrap developed by Bel preserved the cheese so it stayed fresher for longer. Today its recipe still remains a closely guarded secret.

In 1921 The Laughing Cow® became the first branded cheese product to have its trademark registered in France. The red and jovial cow icon was originally drawn by founder Bel himself, but in 1924 was edited by his friend, the famous illustrator Benjamin Rabier to the recognisable image today. The Laughing Cow® is now almost always depicted as a red and smiling cow wearing earrings that resemble the product’s round packaging; and has inspired famous pop art artists such as Damien Hirst and Andy Warhol.

The Laughing Cow Deli Range

Facts - A Global Brand

  • Ten million servings of The Laughing Cow® are enjoyed every day. If you stacked up all the triangles, it would reach the same height as 500 Eiffel Towers!
  • The Laughing Cow® continues to grow and is now a global brand sold in worldwide markets including Asia, Africa, the United States and Australia.
  • The Laughing Cow® brand is translated into over a dozen languages.
  • To address specific regional dietary requirements including Halaal and nutritional deficiencies such as vitamin D and calcium, variations have also been made to meet regional expectations and diets of consumers worldwide.
  • The Laughing Cow® was the first cheese spread to be packaged in individual portions.

For more information about The Laughing Cow® visit: www.thelaughingcow.co.uk

*Nielsen Value Sales (£m) Total Market w/e 28th November 2009