Latest News

From new products and customer competitions, to our latest initiatives and company developments – you’ll find it all here.

If it’s fresh and cheesy, it’s in our news section

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Bel’s dynamic re-brand heralds fresh focus on Corporate Social Responsibility

Bel’s new company signature – ‘For All, For Good’ – encapsulates the company’s enduring mission of ‘championing healthier and responsible food for all’.  A lovely précis of the idea that Bel products must be accessible to everyone on the planet, combined with the Bel approach of doing everything in the ‘right’ way to create a sustainable… Read more »


Leerdammer® launches pioneering Free-Grazing Promise

Leerdammer is pioneering an innovative ‘Free-Grazing Promise’ as part of the brand’s commitment to sustainable farming. Every single slice of delicious Leerdammer® cheese is made from the milk from cows which have been outside grazing in the fields and enjoying the fresh air: from spring to autumn they’re outside for at least 6 hours every… Read more »


The Laughing Cow’s® new ‘Snack Like Every You’ Campaign

The Laughing Cow ‘s new ‘Snack Like Every You’ Campaign: shows clearly how The Laughing Cow cheese snacks are ultra-versatile to fit around the different moods and moments in your day. Modern life is hectic and we all have to juggle multiple roles – at home, at work, as a parent or a friend –… Read more »


Introducing BOURSIN® VELVETY…new spreadable cheese in a tub…

Providing the ultimate in indulgent sharing, Boursin has launched Boursin Velvety, an irresistible new spreadable cheese with a smooth and creamy texture combined with the tantalising unique taste of Boursin Garlic & Herbs. In new convenient packaging designed to preserve its fresh and indulgent taste. Boursin Velvety is the perfect companion for spontaneous snacking and sharing… Read more »


Introducing Babybel® Mini Rolls

Babybel are excited to announce the latest in their line-up, new Babybel Mini Rolls – nutritious, delicious cheese snacks wound up into a smart spiral shape. With all the smooth and delicious taste of Mini Babybel, these smart snacks will appeal to cool teens and to their families: they’re fantastic for twirling and whirling, curling… Read more »