Latest News

From new products and customer competitions, to our latest initiatives and company developments – you’ll find it all here.

If it’s fresh and cheesy, it’s in our news section

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Boursin® Velvety scoops The Grocer New Product of the Year Award*

‘Utterly delicious, fluffy light and airy’ was the verdict of the judges on new Boursin Velvety, the Cheese category winner, at The Grocer ‘New Product of the Year Awards’ last month. Boursin Velvety, the deliciously dippable cheese in a tub, was certainly put through its paces, beating off stiff competition to win the award. This… Read more »


Mini Babybel® Mini Melters Limited Edition packs….back by popular demand!

Mini Babybel are excited to announce the arrival of their Limited Edition Mini Babybel Mini Melter packs.  Back by popular demand, the limited-edition packs each contain a Mini Melter cup, just right for morphing your Mini Babybel into a mouth-watering, melted cheese snack. The Mini Melters cups are in 4 vibrant colours to collect and… Read more »


Bel’s dynamic re-brand heralds fresh focus on Corporate Social Responsibility

Bel’s new company signature – ‘For All, For Good’ – encapsulates the company’s enduring mission of ‘championing healthier and responsible food for all’.  A lovely précis of the idea that Bel products must be accessible to everyone on the planet, combined with the Bel approach of doing everything in the ‘right’ way to create a sustainable… Read more »


Leerdammer® launches pioneering Free-Grazing Promise

Leerdammer is pioneering an innovative ‘Free-Grazing Promise’ as part of the brand’s commitment to sustainable farming. Every single slice of delicious Leerdammer® cheese is made from the milk from cows which have been outside grazing in the fields and enjoying the fresh air: from spring to autumn they’re outside for at least 6 hours every… Read more »


The Laughing Cow’s® new ‘Snack Like Every You’ Campaign

The Laughing Cow ‘s new ‘Snack Like Every You’ Campaign: shows clearly how The Laughing Cow cheese snacks are ultra-versatile to fit around the different moods and moments in your day. Modern life is hectic and we all have to juggle multiple roles – at home, at work, as a parent or a friend –… Read more »


Introducing BOURSIN® VELVETY…new spreadable cheese in a tub…

Providing the ultimate in indulgent sharing, Boursin has launched Boursin Velvety, an irresistible new spreadable cheese with a smooth and creamy texture combined with the tantalising unique taste of Boursin Garlic & Herbs. In new convenient packaging designed to preserve its fresh and indulgent taste. Boursin Velvety is the perfect companion for spontaneous snacking and sharing… Read more »


Introducing Babybel® Mini Rolls

Babybel are excited to announce the latest in their line-up, new Babybel Mini Rolls – nutritious, delicious cheese snacks wound up into a smart spiral shape. With all the smooth and delicious taste of Mini Babybel, these smart snacks will appeal to cool teens and to their families: they’re fantastic for twirling and whirling, curling… Read more »