Bel UK History

To understand where we are today, you need to understand where we’ve been. And that means going all the way back to 1865 and a gentleman named Jules Bel. Explore our timeline below and see just how things have changed over 150 years.

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1865

Jules Bel set up his comté cheese ripening and trading business in France's Jura region.

1921

Léon Bel trademarked The Laughing Cow®, a product new to France at the time owing to its original recipe, soft texture, individual portion presentation, triangular format and packaging.

1929

Bel opened a UK subsidiary.

1973

Bel acquires Crowson, which becomes Bel UK.

1977

Mini Babybel is launched

1999

Mini Babybel supports Comic Relief for the first time.

2000

Mini Babybel Cheddar Variety is launched

2002

Bel acquires the Dutch Leerdammer group

2004

Bel launches The Laughing Cow Extra Light in the UK

2007

Acquisition of Boursin

2010

Commenced partnership with Kent Messenger Group to sponsor their Walk to School initiative

2010

Bel UK moves from Maidstone to Sevenoaks

2012

Bel sponsors 3 Olympic and Paralympic hopefuls for 2012 – Jack Green, Natalie Seymour and David Smith

2013

Launch of Boursin Portions Garlic & Herb and Boursin Black Pepper

2014

Launch of Boursin Shallot & Chive

2015

Launch of The Laughing Cow Light with Cheddar and Mini Cravings

2016

Launch of Leedammer Thins

2017

Launch of new recipes and packs for Boursin Garlic & Herbs and the entire The Laughing Cow range

Boursin sponsors the 9pm movie on Film 4