Bel UK & ROI History
To understand where we are today, you need to understand where we’ve been. And that means going all the way back to 1865 and a gentleman named Jules Bel. Explore our timeline below and see just how things have changed over 150 years.
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Jules Bel set up his comté cheese ripening and trading business in France's Jura region.
Léon Bel trademarked The Laughing Cow®, a product new to France at the time owing to its original recipe, soft texture, individual portion presentation, triangular format and packaging.
Bel opened a UK subsidiary.
Bel acquires Crowson, which becomes Bel UK.
Mini Babybel is launched
Mini Babybel supports Comic Relief for the first time.
Mini Babybel Cheddar Variety is launched
Bel acquires the Dutch Leerdammer group
Bel launches The Laughing Cow Extra Light in the UK
Acquisition of Boursin
Commenced partnership with Kent Messenger Group to sponsor their Walk to School initiative
Bel UK moves from Maidstone to Sevenoaks
Bel sponsors 3 Olympic and Paralympic hopefuls for 2012 – Jack Green, Natalie Seymour and David Smith
Launch of Boursin Portions Garlic & Herb and Boursin Black Pepper
Launch of The Laughing Cow Light with Cheddar
Launch of new recipe and pack for Boursin Garlic and Herb.
New recipe and packs for The Laughing Cow range.
Launch of The Laughing Cow tubs and Mini Babybel Organic.
Launch of Babybel Mini Rolls
Launch of Nurishh